Planning

Here I have composed a Microsoft powerpoint to show how I have roughly planned to shoot my music video. It includes the various shot types I would like to achieve as well as the ways in which I'm aiming to challenge and subvert from the classic genre conventions of a Dance music video.

Planning from EmilySmith250

Planning: my pitch

To begin my video I had to think about a plethora of aspects,

1. Who I was going to cast
2. What the actual narrative will be and complete a storyboard
3. A shot list
4. What locations I would film at 
5. If there would be any aspects of risk and to complete a risk assessment.
6. And, for my website, what layout I would like that to be.

1. CASTING

I decided that my music video would consist of both a narrative and performance theme. So I needed to cast actors for both aspects, and after coming up with my narrative and social groups I want to include two actors in my narrative aspect and one performer.

Narrative

Rory O'Connor

Reuben Johnson 

Performance

Sam Morris

2. NARRATIVE + STORYBOARD
For my initial narrative, it was going to cantered around an individual who wanted to express themselves by dressing like the opposite gender and facing the challenge of accepting how they truly felt. However, as the idea progressed and I was considering location and costume ideas it got more complicated than I hoped. I was also going to have Rory acting as the performer too.

Here is my final complete storyboard:

My final narrative had Rory and Reuben as two lovers finding it hard to be together as Rory's character is overwhelmed by other peoples negative opinions. Then, because I was then having the mixture of narrative and performance I needed someone confident to be the performer and lip sync convincingly. The narrative will also be past experiences that the performer has gone through, Rory's character will represent the performer.


3. LOCATIONS

Narrative:

For the narrative shots I decided to shoot at the beach. This was so the Mise en scene would be calm and dream like, which highlights the fact that the narrative is whats going on inside the performers mind, almost like memories.

Performer:

The performance shots will be inside and all in the same place with rainbow lighting, this is so there is a juxtaposition between the narrative and performance and the rainbow also represents LGBTQ+ inclusivity.


4. WEBSITE

I want to have a minimalistic approach to my website as most Dance artists also go by this theme. There will be a clear sense of brand identity and will have areas where you can by merch products, concert tickets, the artists latest projects and social media links to show digital convergence.

Generic Research

GENERIC RESEARCH

For my music video I need to become familiar with conventional camerawork, editing techniques, as well as popular choices of mise en scene.

CAMERAWORK

I have noticed that most music videos have many different shot types, this is to create a wide range of shots to have a broad choice of what to use when editing and adding to the  prospect of creativity.

MISE EN SCENE

Mise en scene has to be unique for a music video to be captivating, although most of the time creators of music videos follow the classic genre conventions for example a pop video will be bright colourful whereas a dance video might be more grungy and frantic.

Research: Focus Group

To gain a greater idea of what people from my target audience would enjoy from a dance music video I have chosen to have a focus group of six individuals. Four of them will be primary and two will be secondary audience members, just so I can gage a wider understanding of their preferences.

Focus Group Profiles Primary Audience Members  

Sam Smith 20 years old: 

Sam is currently employed by the RAF, after working in London for two years after finishing his A Levels. He is also well travelled and is well educated around many cultures. Making him culturally sophisticated. Sam also enjoys listening to a wide range of music from house, dance, R&B, pop and rap.  

 

Tegan Mason 17 years old: 

Tegan is currently studying zoology, she enjoys seeing west end shows and her favourite artists concerts when they tour. She loves listening to Demi Lovato, Sam Smith, Marshmello and Jax Jones. 

 

Rory O’Connor 18 years old:  

Rory enjoys musical theatre and performing in as many shows as he can, he also like to attend the opera every now and again. For music he likes to follow the charts and searching for new upcoming indie bands. 

 

Ella Dowden 22 years old: 

After completing her a levels Ella is now completing an apprenticeship with Barclays in London, on her commute to work she likes to listen to a selection of music, from Calvin Harris, Disclosure The 1975 and Ed Sheeran. 

 

Secondary Audience Members 

Reuben Johnson 14 years old: 

Reuben may be only 14 but he still enjoys listening to dance music, I would still like to aim my music video at him because it will help me get a wider understanding of what content to include. 

 

Tigi Whitehouse 17 years old: 

Tigi is a model working in London, she doesn’t listen to dance music on the regular, but I would like to include her opinion, so I can challenge and subvert genre conventions. 

Questionnaire

I compiled a few questions to ask them and these were the most popular answers:

1. How do you view your favourite artists music videos?        

   YOUTUBE
2. What do you prefer a music video to focus on?                                                                         A MIX OF THE TWO
3. What do you think are important social issues today to include in a music video?          HOMOPHOBIA
4. Do you like it when the editing of a video reflects beats in the music?                                   YES